About Us
Gardenia Bakeries (KL) Sdn Bhd (Gardenia KL) was established in 1986 and is a joint venture between QAF Limited and Tradewinds (M) Berhad.
Gardenia KL operates its bakeries 24 hours a day, 7 days a week to ensure consumers can enjoy fresh and quality products every day.
History
Our history dates back to 1969 when American, Horatio Sye Slocumm, armed with 35 years of baking experience from a leading American bakery chain, was sent by the International Executive Service Corporation (IESC) to Malaysia to start a bakery.
Today, Gardenia KL is one of Southeast Asia’s leading bread manufacturers. Over the past 40 years, the company has grown its operations in Peninsular Malaysia and produces 67 types of products daily, including a wide range of breads, buns, rolls, cakes, waffles, wraps, spreads, yellow noodles and instant noodles.
Certification and Achievements
2026 marks the 40th anniversary of the first loaf of bread rolling off Gardenia’s production line. There have been many notable achievements over the years.
Certification
2002: Quality Management Systems ISO 9001, SIRIM QAS International Sdn Bhd.
2005: MS 1480:1999 – Food Safety according to Hazard Analysis and Critical Control Point (HACCP) System, SIRIM QAS International Sdn Bhd.
2020: Food Safety Management System ISO22000:2018 (for kaya, yellow noodle & bakery products).
2026
2001
Achievements
- 2026: SEEK People & Purpose Excellence Awards 2026 – Special Recognition Award
- 2025: Putra Brand Awards – Platinum Award
- 2025: SEEK People & Purpose Excellence Awards 2025 – Special Recognition Award
- 2024: Malaysia PR Awards 2024 – Corporate Branding Category (Silver) by the Public Relation & Communication Association of Malaysia (PRCA Malaysia)
- 2024: The Malaysia Book of Records – Quick Bites Wall Murals
- 2024: Putra Brand Awards – Enterprising Brand of the Year
- 2024: Putra Brand Awards – Platinum Award
- 2023: Putra Brand Awards – Platinum Award
- 2023: Malaysia PR Awards 2023 – Corporate Branding Category (Bronze) by the Public Relation & Communication Association of Malaysia (PRCA Malaysia)
- 2022: Putra Brand Awards – Platinum Award
- 2022: Malaysia PR Awards 2022 – Corporate Branding Category (Gold) by the Public Relation & Communication Association of Malaysia (PRCA Malaysia)
- 2021: Malaysia PR Awards 2021 – Corporate Branding Category (Bronze) by the Public Relation & Communication Association of Malaysia (PRCA Malaysia)
- 2021: Putra Brand Awards – Platinum Award
- 2020: Putra Brand Awards – Putra Brand of the Year 2020 & Platinum Award
- 2019: Putra Brand Awards – Platinum Award & Hall of Fame
- 2015: Putra Brand Awards – The Putra Malaysian Marketer of the Year.
- 2010 – 2018: Putra Brand Awards – GARDENIA Malaysia (Gold award), Association of Accredited Advertising Agents (endorsed by Malaysia External Trade Development Corporation) Consumers’ survey on the Most Preferred Brand (Foodstuff category)
- 2011: Malaysia’s Top Ten Brands 2011-Gardenia Malaysia (3rd Place), The Nielsen Company, Superbrands survey.
- 2009: Malaysia’s Top Ten Brands 2009 – Gardenia Malaysia (7th Place), The Nielsen Company, Superbrands survey.
- 2008: Malaysia’s Choice Award 2008, Superbrands Malaysia.
- 2006: Superbrands Consumers’ Choice Award, Superbrands Malaysia.
- 2002, 2003/2004, 2005: Superbrands Awards for 3 consecutive terms, Superbrands Malaysia.
- 2001: Best Supplier 2001(Category: Bread), Dairy Farm Giant Retail.