Falsehood 2: Gardenia is a crony company.

The Truth: Gardenia Bakeries (KL) Sdn Bhd is a subsidiary of a listed food group, QAF Ltd, which also operates Gardenia bakeries in both Singapore and the Philippines.

AND

Gardenia Bakeries (KL) Sdn Bhd is also an associate company of Padiberas National, BERNAS.

6 thoughts on “Falsehood 2: Gardenia is a crony company.

  1. From a consumer’s point of view: Gardenia is 30% owned by Bernas – a GLC with a monopoly on rice distribution in Malaysia – which in turn is over 70% owned by Tan Sri SMA, an entrepreneur popularly regarded as a crony.

    Thus, by giving Gardenia business, a consumer is indirectly supporting & benefiting a monopoly business and a crony.

    Gardenia needs concrete actions to disassociate itself from such companies & individuals, otherwise it’s just a wasted effort to spend on marketing campaigns to try clearing its own name, while nothing is done to break the association or end the shareholdings.

    • Dear Uncrony,

      In accordance to the Industrial Coordination Act 1975, companies applying for manufacturiing license are required to have Bumiputra participations. This act is applicable to ALL companies and industries including bakeries, flour millers, oil manufacturers and etc. Some companies use proxies and are not easily traced. Gardenia has Bernas as its partner since 2001.

      Gardenia’s top management team has not changed since 1987. All business and operational decisions, including the list of suppliers, are made by the management base on commercial considerations.

    • We are sharing the information on one of the conditional requirements in obtaining the manufacturing license in Malaysia. At Gardenia, none of our shareholders interfere with the running of the business in Malaysia. The management team make all the operational decisions. Our policy is to give our very best to our customers in terms of quality of products and service and we practice this policy faithfully.

    • Hello Realna wawa,
      Untuk makluman, Gardenia Bakeries (KL) Sdn. Bhd. tidak membuat penghantaran atau perniagaan di Sabah.

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